Wednesday, March 30, 2016

Black Tap

Photo Courtesy Of Black Tap

WHAT IS THE CONCEPT BEHIND BLACK TAP (CRAFT BURGERS & BEER) AND WHEN DID IT FIRST OPEN ITS DOORS?
Black Tap opened its first Soho location in March, 2015. The concept is craft burgers plus beer, with an emphasis on the crazy signature milkshakes.

LOCATION, LOCATION, LOCATION, IS IT THE KEY?
Location is the key. We opened Black Tap in Soho to bring some new life to the downtown neighborhood. We feel that the popularity of Black Tap has been great for the other surrounding businesses as well.

HOW IMPORTANT IS IT TO STAY ON TOP OF TRENDS ESPECIALLY IN A CITY LIKE NEW YORK?
It's very important to stay on top of trends and new happenings around the city. Being the creator of these insane milkshakes we are always on the lookout for new ideas and concepts. At Black Tap we continue to innovate with various ideas. We are the leader of the pack.

WHY WILL THE BURGER NEVER BECOME OBSOLETE?
A good burger is something that everyone enjoys. There are always new ways to incorporate different foods trends and ingredients into a burger and be ever-changing.

HOW DO YOU FIND THE BALANCE BETWEEN CREATING DISHES THAT BOTH TASTE AND ARE PLEASING?
With my background as a Michelin Star chef, I am trained to think out of the box to create complex flavors that taste great.

THE SHAKES, HOW DID YOU COME UP WITH THAT?
My wife came to me one day and mentioned she wanted to make a cotton candy milkshake so we came up with a few ideas and decided to take it to another level by adding actual cotton candy, a lollipop, and other vibrant ingredients that added volume and height to make the milkshake standout.

ARE THE POSSIBILITIES ENDLESS?
We are always thinking of new ideas and collaborations and have some really exciting things in the works for the next couple months. We like to think outside just the food space and merge into fashion and lifestyle as well.

WHAT FLAVOURS ARE MOST APPRECIATED?
Our Greg Norman burger is award winning and offers a twist on the traditional burger flavor. When you combine one of our juicy burgers with the creamy milkshake, you can’t get better than that. The Sweet 'n’ Salty is just that and goes really well with almost any burger on the menu.

ANYTHING NEW TO LOOK OUT FOR?
We will be opening up our third location, Black Tap Down, in Spring 2016 that will be an evolution of our first location in Soho. A new milkshake is on the horizon for the launch of the new venue.

(Interview with Founder/Co-Owner Joe Isidori)

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